Gut Week 2008 is week commencing July 14th

We have eventually established that "Love your gut week" has been fixed for week commencing 14th July 2008. Yakult sponsor this, but we wanted to do some PR at the same time. However so far we have struggled to find out what they are actually planning apart from providing nurses on the end of ahelp line during that week. I am not sure how many of us IBS sufferers will find this particularly useful. It would be good if they were putting their resources behind raising awareness of sufferers within the healthcare profession? Perhaps somone could comment? What sort of things would others like to see happen in a specific week dedictade to raising the awareness of our condition?